The Film Photography Renaissance: Why Gen Z is Choosing Analog Over Digital

Iconic by design — the Canon AE-1. Photo by Jason Leung on Unsplash.

By Reflexed TeamLast updated July 23, 2025

The Film Photography Renaissance: Why Gen Z is Choosing Analog Over Digital

In an era where smartphones can capture thousands of photos instantly, something unexpected is happening: young photographers are choosing film cameras that cost money with every click. This isn't nostalgia—it's a creative revolution.

The Numbers Tell the Story

Film photography has seen a 5% year-over-year growth since 2017, with Kodak reporting they can't keep up with demand. Camera shops that survived the digital transition are now thriving, with used film camera sales up 40% in 2024.

Every frame matters when it costs you money. That constraint breeds creativity.

— Sarah Chen, Professional photographer and film advocate

Why Film? The Appeal to Digital Natives

For a generation raised on instant digital gratification, film offers something radically different:

  • Intentionality: With 36 shots per roll, every frame requires thought
  • Surprise Element: The wait between shooting and seeing results builds anticipation
  • Authentic Aesthetic: Film grain and color rendition can't be perfectly replicated digitally
  • Physical Media: Negatives and prints provide tangible creative output
  • Community: Film photographers share a unique bond through shared challenges
Young photographer loading 35mm film into vintage camera
The ritual of loading film has become a meditative practice for many young photographers

The Learning Curve as a Feature

Unlike digital photography's forgiving nature, film demands understanding of fundamental concepts:

💡Film Photography Basics

Master the exposure triangle (aperture, shutter speed, ISO) before your first roll. Unlike digital, you can't check your LCD and adjust—get it right in camera.

This constraint has become part of the appeal. Film photographers report feeling more connected to the photographic process, understanding light and composition at a deeper level than they did when shooting digital.

The Economics of Film in 2025

Let's address the elephant in the room: film photography isn't cheap. Here's a realistic breakdown of costs:

Average costs for film photography in 2025

ItemCost RangeFrequency
35mm Color Film$8-15Per 36 shots
Development$12-20Per roll
High-res Scans$15-25Per roll
Entry Film Camera$200-500One time
Professional Camera$800-2000One time

Despite these costs, young photographers are finding creative ways to make film sustainable, from bulk loading their own rolls to learning home development.

Building Community Through Constraints

Film photography has spawned vibrant online and offline communities. Local photo walks, film swaps, and darkroom collectives are experiencing a renaissance. Social media hashtags like **#FilmIsNotDead** and **#BelieveInFilm** connect millions of photographers worldwide.


Getting Started: A Practical Guide

Ready to join the film renaissance? Here's how to start:

  1. Choose Your Camera: Start with an affordable 35mm like a Canon AE-1 or Nikon FM2
  2. Pick Your Film Stock: Begin with Kodak Gold 200 or Fujifilm C200 for forgiveness
  3. Find a Good Lab: Research local labs or reliable mail-in services
  4. Learn the Basics: Understand manual exposure before shooting your first roll
  5. Join the Community: Connect with local film photographers for tips and inspiration

The Future is Analog

As we navigate an increasingly digital world, film photography offers something essential: presence. The inability to immediately review photos forces photographers to stay in the moment, to trust their vision, and to embrace imperfection.

This isn't about rejecting digital technology—many film photographers use both mediums. It's about choosing the right tool for creative expression. For a growing number of young artists, that tool is a decades-old camera loaded with light-sensitive film.

ℹ️Industry Response

Major manufacturers are taking notice. Kodak has rehired staff and increased production. New films are being developed, and discontinued stocks are being revived. Even Polaroid has made a successful comeback.

The film photography renaissance isn't just a trend—it's a movement toward intentional creativity in an instantaneous world. Whether you're drawn to the aesthetic, the process, or the community, there's never been a better time to pick up a film camera and start shooting.


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Sources

  • TikTok Creative Center tag counts • PetaPixel X100V Price Watch 2024
  • TechRadar Used-Gear Report 2025 • Pentax Global Press Release 2024
  • Film Photography Project Community Survey 2024 • Kodak Alaris Press Kit